Order in the next to get it tomorrow

31DOVER is now SPIRIT.ED
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31DOVER has become SPIRIT.ED

JournalBG

Why we are changing our name

Our business was established in 2012 on Dover Street in London - at number 31 to be exact, hence our original name.

Since then, our aim has been to build an online drinks website for our customers which champions the bold and the brave, the new and the different, and the ever so slightly raucous, with next day delivery as standard.

There are of course many drinks websites to choose from - all virtual emporiums of thousands of drinks. But we believe there is space for a small independent company that focuses on a shortlist of exceptional drinks that have both style and substance, and can be gifted or displayed on home bars across the UK with pride.

So that’s where we come in. Except now, we have decided to change our name.

As with most good decisions, this one had both elements of logic and emotion. The logical side is that we are now based in London’s Soho, no longer at our Dover Street original home. The emotional side is that we wanted a name that both reflected our team’s energy, as well as a name that gave more of a nod to our focus on finding and selling premium drinks.

So we are excited to introduce you to our new brand - SPIRIT.ED.

Not only has our name had a bit of a glow-up, we have also given our look and feel a bit of an upgrade too. New imagery to help you easily see how beautiful the drinks are and new luxury gift boxes to give your gift that extra little lift. And of course, a new and evolving shortlist of exceptional drinks which have been hand-selected and taste tested by our team, including exclusive bottles and gifting formats that you won’t find elsewhere.

This is just the start - we will continue to work hard to ensure your drinks buying experience is the best, and simplest, that it can be.

So pour a drink and add a dash of you.

And most importantly - what are you drinking?

Cheers
The SPIRIT.ED Team