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Our Q&A with Hilary Rowland


We've partnered with alcohol-free spirit brand STRYKK and Boom Cycle. sponsoring their studio launches from all over London. Here, we speak to Hilary Rowland, Co-Founder and Creative Director of Boom Cycle - discussing fitness, drinks and the Buzz behind the Boom.

Q: If you had to explain Boom Cycle to someone who had never heard of it, how would you sum it up in one sentence?

A: Boom Cycle is a sweaty dance party on a bike; the ultimate way to cut loose and take a joyful escape from the pressures of everyday life.


Q: We love how Boom Cycle embraces balance, giving as much love to food, drink and partying as to exercise. Why do you think that’s so important?

A: Maintaining this type of balance is important because it's real and actually sustainable. Health and happiness come from living a full life and not restricting yourself things that make you happy; EVERYTHING in moderation rather than cutting things out. You don’t need to be perfect or lead a holier than thou life to ride with us – you just need a like a good sweat and a bit of fun!

Q: As a model and now as an entrepreneur and fitness champion, how do you make sure you keep some balance in your life?

A: I’ve always been a fan of LIVING life – now and when I was modelling. I’ve always enjoyed my food and my cocktails and tearing up a dance floor. That kind of thing is a non-negotiable for me. My greatest challenge now is finding balance with work in my life. I’m not so sure I’m winning this battle currently, but I have been getting to reformer pilates at least once a week as something I do ‘just for myself’ and find some time for wine/cocktails with friends, cooking as a hobby and a nice run. My husband and I also enjoy a couple of holidays every year – always adventures to new places. Even if they are short, it helps a lot to take your foot off the gas and clear the mind and to know you have it to look forward to.


Q: What’s your favourite drink after a ride?

A: I LOVE a cold Kirin Draft from Tonkatsu across from our Battersea Power Station location. I also love tequila. Q: And if you had to pick only one drink to have for the rest of your life, what would it be?

A: Either really, really good red wine or Don Julio Reposado with lime on the rocks.


Boom Cycle currently has five studio locations across London, including its new Waterloo studio which is now open for rides! Boomcycle.co.uk